In the packaging world, as in many other industries, trade shows are an epicenter of emerging technology and relationship building. Participance is a luxury to some and mandatory for others, regardless, you should make the most of your attendance if you get to go.
As a regular Pack Expo attendee in the US, I thought I knew everything there was to know about large packaging trade shows. I was wrong.
INTERPACK held at Messe Dϋsseldorf in Germany is the #1 trade show in the Packaging industry. The exhibition consists of 19 buildings plus outdoor space on 75 acres (300,000 m2) and in May 2011, I was there.
Here is some perspective:
- INTERPACK Exhibition: 75 acres (166,000 attendees)
- MGM Film Studio lot: 43 acres
- PackExpo Exhibition: 25 acres (45,000 attendees)
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If you get the opportunity to attend INTERPACK in Dϋsseldorf, GO! If the opportunity does not present itself, go anyway.
more to come….
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